The BMW Logo Revolution is Here! But Is It Needed?

Avatar Tunde Oyeyode | March 26, 2020 25 Views 0 Likes 0 Ratings

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While a few companies have changed up their logos temporarily to help push the social distancing directive and lift spirits during the Coronavirus pandemic, some have decided to change up their emblems permanently following the somewhat mainstream trend of “less is better” or “less everything” or are they just trying to save money?

Audi social distancing logo
Audi’s social distancing logo.

The biggest name in this logo change up is BMW, as they go back to their roots with a more simplistic design reminiscent of the one used in the 60s by ditching the already dated 3D design adopted in 1997.

BMW logo evolution

On paper, it already sounds good, but in practice, it might be a disaster as they also ditched the black shading. Simplistic design? Yeah, but on a white or Silver beamer, it looks totally different.

BMW logo
Try looking at this under Lagos sun.

And on dealerships signboards or company letterheads?! We might have an identity crisis here.

BMW hasn’t specified if or when the new logo will appear on its mainstream cars, but photos have already been circulating all over automotive websites and social media pages.

what do you think about this? Let us know in the comments.

The release of Fast And Furious might be pushed back a few months due to the pandemic, but that doesn’t mean you can’t still be pumped up about it. Read about it here


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Written by Tunde Oyeyode